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Persuasion Theory and Research 3rd Edition Daniel J. O'Keefe Textbook

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Management number 27392023 Release Date 2025/12/18 List Price $32.99 Model Number 27392023
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Third edition of Persuasion: Theory and Research, a comprehensive overview of social-scientific theory and research on persuasion written in a clear and accessible style. The Third Edition has been thoroughly revised to reflect developments in persuasion studies, integrating cutting-edge research, offering new coverage of narrative persuasion, and including new reviews and discussions on models of behavior change and social judgment theory, alongside a compact summary of key research findings and a detailed discussion of important theoretical and methodological questions.

CategoryBooks > Reference Books > Textbooks
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